THE GATHERING
What to expect.
The Modern Retailing Conference (MRC) 2026 is a three-day automotive retail event designed for dealership leaders looking to improve sales, service, customer experience, and overall ROI. The conference combines practical education, emerging technology, and industry networking, with sessions covering AI and automation, first-party data, customer retention, communication, and modern sales processes. For automotive retailers and ecommerce-focused operators, MRC provides actionable strategies for creating more connected customer journeys, using data more effectively, adopting new technologies, and improving conversion and long-term customer value.
Highlights
AI & Automotive Retail Innovation – Explore how AI and automation are transforming lead management, personalization, dealership operations, and customer engagement.; Practical Retail Growth Strategies – Gain actionable insights across sales processes, first-party data, customer experience, retention, and communication.; Dealer & Industry Networking – Build relationships with automotive retail leaders, technology providers, and experts through curated networking activities and community experiences.
Tickets & access
Register for Event
Confirm the latest schedule, availability, and ticket details with the organizer before making plans.